If the Gandhi Brand Has to Regain Sheen

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Two power centres must make way for one

Letter by Prabhu Chawla

Dear Soniaji and Rahulji,

I can appreciate the pain and disappointment you are experiencing after the Congress party’s recent debacle in the state polls. In market-driven politics, the shelf-life of a leader as a brand is tenuously linked with the ability to attract eyeballs. Under your leadership, the Congress has lost two more states—Kerala and Assam. Its performance in Tamil Nadu is lamentable. Apart from Karnataka, it rules just six picayune states as against the BJP’s nine important ones. The Congress has barely managed to retain its old numbers in the West Bengal Assembly, doomed by an alliance with its ideological opponent, the CPI(M). The Left’s loss in West Bengal, however, was handsomely compensated by its gigantic gains in Kerala. Both were at the cost of the Congress.

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JULY 2018

Vol. 12 - No. 12


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